As I said before in previous posts, it seems I have to think out of the box and be more proactive. I definitely dislike the one by one approach as I thought I would. I super gung ho about reaching out and telling every single person. I’m a bit turned off by it. People seem unapproachable these days and think I’m selling them something. It really takes away from my goal and message. And if I give them a tag, its something they will probably just throw away. Lost cause and lost my money. I can’t stop thinking about Red Bull’s method of dumping its cans into busy London area trash cans. Then everybody starts to think these rich, educated individuals in these districts are drinking Red Bull. This goes back to Marketing 101 in high school.
If I’m going to get the message out there and to people who will accept the idea. I need to be creative and reach out to area’s where it will matter. And hopefully that way will spur some interest. So I thought why not drop off some tags with a memo about Pet Loyal at a dog park near my home. These are for sure dog lovers in a dog community. It seems a more likely spot to gain followers in this aspect. I set out one night and pet my memmo and tags in the dog park where everybody can see. Though I never bothered to go back and check the result if any tags were taken. I should probably go do that soon. But as long as the message is getting out there and I kept at it, where its now or 10 years, the mission keeps going.
And a surprising car banner was out there the other day in Seven Corners. A huge ADOPT DON”T SHOP sign on a truck for many to see. Seems I’m not the only one trying different tactics to save animals.